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Since 1986, Spectrum Associates Market Research has been on a mission to help our clients turn insights into action, empowering them to continuously grow, innovate, and evolve.

As a custom qualitative and quantitative research firm, we partner with our clients as an extension of their team to best understand their unique market, discover new possibilities, and meet their goals. Our work over the last three decades we has earned us a reputation for providing well-designed, accurate, timely, objective and actionable research services.

Focus Groups

In-Depth Interviews

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“I have used the team at Spectrum Associates over several years while at The Hartford, and now in managing the market research team at Travelers. Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives.”
Matt Sternat, MBA

Vice President, Enterprise Market Research Travelers Insurance

“Having used the research services of Spectrum Associates for more than a decade, we are very pleased to write a few words about our experiences.”
Richard J. Martin

Associate Executive Director, New York State Bar Association

“Spectrum Associates has always been an exceptional partner and is one of our go to suppliers when we have a business question that needs answering. Their team is extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with.”
Steve Araujo

Market Research Project Manager, Cigna


Spectrum Associates Market Research Inc. BBB Business Review
Spectrum Associates Market Research is certified by the State of Connecticut Supplier Diversity Program as a Small /Minority (woman-owned) Business Enterprise (SBE/MBE)