Research That Makes a Difference

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Since 1986, Spectrum Associates Market Research has been on a mission to help our clients turn insights into action, empowering them to continuously grow, innovate, and evolve.

As a custom qualitative and quantitative research firm, we partner with our clients as an extension of their team to best understand their unique market, discover new possibilities, and meet their goals. Our work over the last three decades we has earned us a reputation for providing well-designed, accurate, timely, objective and actionable research services.

Focus Groups

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In-Depth Interviews

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Telephone Surveys

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Online Surveys

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Project Based Case Studies

Please click on your project-type of interest to view a partial client listing and a link to brief case studies:

Testimonials

“Working with Spectrum Associates Market Research was a game-changer for our organization. … Spectrum Associates didn’t just deliver research; they became a trusted partner in shaping our future. We’re incredibly grateful for their guidance and highly recommend their services to any organization seeking to make informed, impactful decisions.”

Senior Vice President, Seasons Federal Credit Union

“At the end of the day, I wanted to work with a company I trusted and that I felt would be a true partner, not just a vendor. That has been my experience working with Dorinda at Spectrum Associates. When I engage Spectrum for a project, I know we’re in good hands!”

Executive Director Performance Management, Medical School

“We have partnered with Spectrum Associates since 2004. We have retained them year after year because they give us more than numbers. We receive thoughtful analysis which derives from their ability to understand the data, and their commitment to learning about our association’s unique structure and operations.”

Chief Executive Officer, New York State Association of REALTORS®, Inc.

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Associations

Spectrum Associates Market Research is certified by the State of Connecticut Supplier Diversity Program as a Small /Minority (woman-owned) Business Enterprise (SBE/MBE)