Who We Are
Dorinda Eldridge
President and Owner
Dorinda has spent nearly 40 years at Spectrum Associates Market Research. She was the firm’s first full-time hire in 1986, and she bought the company from its founder, Dr. Eliot Hartstone, in 2016.
She still works directly with every client, which is unusual for a firm owner and is the point. Spectrum Associates was built on the idea that research is a partnership, not a transaction, and Dorinda has never run it any other way.
The certified woman-owned firm designs custom studies for professional associations, healthcare agencies, financial services companies, manufacturers, and others. The goal is always the same: help a client understand its customers, members, employees, and prospects well enough to stop guessing.
Dorinda speaks at leadership summits and writes on LinkedIn about how to use market research well, and how to spot research that isn’t worth trusting.
Outside the office, she paints and crochets, and spends time exploring the many small towns of New England with her husband Steve. Dorinda also often talks with women about the signs and symptoms of ovarian cancer, a subject close to her heart as a survivor.